The development of the project is based on the creation of a brand for the cultural centre -Casa Ixmayab'-, which takes place in the municipality of Quetzaltenango, Guatemala where one of the oldest neighbourhoods of Quetzaltenango "Barrio La Transfiguración" is located. Casa Ixmayab' was home to the Chojolán Mejía family. Which belongs to the Mayan K'iche culture.
For years the Chojolán family worked in the bakery trade, currently, this home has become Casa Ixmayab, a space to live together and promote and encourage art and culture in Quetzaltenango and its surroundings.
